Category Archives: Psychology

Gamification doesn’t exist

The word ‘gamifcation’ is everywhere at the moment – everyone’s trying to grab some game-like elements and stick them into their products to try to make things ‘fun’ and ‘engaging’ – but when you dissect examples of so-called gamifcation, you … Continue reading

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Psychology is more than just a corner of UX

I was recently reading Dr Susan Weinschenk’s article on The Psychologist’s View of UX Design, (which, by the way, is a great introduction to some of the psychological principals of design) and I couldn’t help but wonder if she was … Continue reading

Posted in Psychology, What is UX? | Leave a comment