About me

Hello, my name is Jess. I don’t like anything to be more difficult than it has to be.

I’m a user experience designer with a particular interest in clear content and designing for learning. I design and evaluate websites, applications, e-learning, content management systems and anything else that has users.

I use a mixture of psychology-based design principles, user research and plain language to make sure that users can do whatever it is they need to do, and that information is easy to understand and remember.


It seems like there are lots of different types of UX designers these days, so here’s what type I am:

What I usually do:

Interaction and information design

I design the functionality and content of websites and applications. I work out what a business needs, what users need and design something that works for both. This means the deliverables that I most commonly produce are:

  • Business requirement documents
  • Task flows and user journeys
  • Site and content maps
  • Wireframes
  • Rough, functional prototypes
  • Content and copy scripts
  • Usability reports


What I rarely do:

Visual/graphic design

The sites and applications I work on are generally quite big with complex functionality, so I usually work as part of a team with a separate graphic/visual designer.

I do have a strong sense of good visual design though, and I know my way around Photoshop and Illustrator, so I can help tweak things when necessary – usually on small projects.


What I don’t do:


I always work with a separate developer – I don’t write commercial code. I can code in HTML and CSS if a prototype calls for it though.


My background and education:

I studied Law at Sussex University followed by Web Design and later Interaction Design with the Open University. I’ve also studied Communication Design at the Paris School of Art and Design.

I’ve worked for Brighton-based companies Epic (Now Leo Learning) and Kineo. As a freelancer, I’ve worked with Man, Woman and Child, What Users Do, Kineo and the Charities Aid Foundation.

Have a look at my LinkedIn profile for all the dates and details.


Things I’ve written:

As well as this blog, I’ve written an article on Designing the Team Experience for UX Booth.

I also write books for teenagers. More about that here: www.jessvallance.com.


View my profile on Linked In


Comments are closed.